After a full three months, everyone — our customers, Twitter followers (shout out to @jonespauli in Sweden), our employees— are really getting into the Clean Start project. We grabbed a few closeups on the wear patterns developing on our owner, Caleb’s jeans. The image on the left shows wear from his phone and belt (along the waistline). The back shows wear from his wallet, which is pretty defined. It appears to be resting at the exact same angle every day, unlike his phone in the front pocket. Pretty amazing how daily habits can make an impact on denim.

Here’s a check in from the rest of our Clean Start crew:

Leave us a comment and let us know what you think about the denim progress. Do you post about your raw denim online? Send us a link!

Tags: blue seven, Clean Start, Raw Denim