June 7th Toms known primarily as a ONE FOR ONE Shoe Company will be making the switch from a shoe company to a ONE FOR ONE Company. Which means every time you buy something from TOMS,you will be helping a person in need. It all started with shoes but now “we’re about to take the next step to help meet even more needs around the world.”, says TOMS

“Our One for One box is a symbol of how TOMS is evolving. And it’s not just about the next thing we make, but the next way you can help. That’s why you see a silhouette on the box – one person helping another. One for One.”

Blue Seven is the only place in OKC to receive the latest One for One product. A representative from Toms will be in the store June 7th at 12:30 with a key to unlock and unveil this new top secret product.

TOMS Milk Bottle

TOMS and BLUE SEVEN have extended an invite to you for this exciting event. Everyone is very curious about the contents of this mystery box. Only a select few within the company know what waits inside. But more importantly than what is inside is what good it is going to do for the world once it is out of the box. Supporters of TOMS make a difference in so many lives around the world whether by participating in One Day Without Shoes to help raise awareness or  by buying shoes from TOMS and this is the next chapter for helping the world become a better place, together with TOMS and other like minded companies we are building a better future.

toms, shoes, tower, okc, 23, 23rd, street

Skinny jeans,leggings,jeggings, drive by eggings these were all the craze this past year. But some designers are all about changing this tight knit,tapered trend, they’re trading out the ankle huggers for a more comfortable trouser or flared denim which gives you a little bit more room to breath…and/or boogy.

“Flared jeans may look over the top, but really they add an extra touch to your over all outfit. To me, this jean style, works best in the spring/summer because I can see them being paired with white peasant tops, flowy sheer tunics or just a plain tank. I do love that they make me appear taller, which is always a plus. Of course, these type of jeans have to be worn with heels/wedges/platforms, otherwise they’ll make you look short.”, says fellow fashion blogger Julie Sarinana.

As we all know with trends, thet travel in cycles. We may all hope some are dead and gone for good but they’ll be round full circle before we know it. Be looking for this 70′s throw back to denim. Its flare, which fits in the butt and widening on its way down the leg and it’s wide-leg, which will extend from the knee on down.

look at her on the far right… she know’s exactly what she’s doing; stylin’ and profilin’ in her totally rad flared denim.

Oklahoma Native Eric Lyons is a painter,a teacher, a photographer and explorer. In contrast to his pioneering brothers such as Jacques Cousteau and Ponce de León, Lyons does not delve into the  depths of the unknown.Lyons explores the “already known” or “the forgotten” in his photography. His work focuses on whispers of the past, memories captured. His subjects are often broken,splintered, unwanted and uninteresting to most. Lyons looks for beauty in the seemingly mundane, seeing a uniqueness or hidden elegance in ordinary everyday objects that have withered over time.

When working with models Lyons approach is not to direct but to observe. He explains to the model his idea or concept for the shoot and allows her/him to explore in her/his own way. “This method makes everyone more comfortable, and it really and truly makes the model a part of the piece”. Check out Eric’s blog @ http://stripesarelame.blogspot.com/. He has recently finsihed up a project where he and fellow artist Blake Behruns created 365 photomashes, this is one photo a day, a piece, for a year. “Now we’re each creating a portrait a week for a year”, Lyons tells. Lyons was awarded Teacher of The Year 2010 for Oklahoma, Teacher of The Month December 2010, and is President Elect of the Oklahoma Art Education Association. Its exciting to see what 2011 holds for Lyons, a man who seems to squeeze 29 hours out of everyday.

If you’re anything like me a pair of jeans has always just been A PAIR OF JEANS. With a good fit, a good wash, you got yourself one happy camper. In ancient Sparta one might find themselves being thrown into a chasm for having such naive  views. Worry not friends, in the indigo skied world of denim today the only real consequence you face is to feel a little overwhelmed at your local jean shop, unsure of the washes,fits, and life of  premium denim. Denim is something truly oragnic, something that is born, lives, ages, and inevitably dies, but like all things living, out of death comes new life.

We must arm ourselves with knowledge, so to help us out with the basic Need to Know I sat down with our resident beardo and denim expert Jacob.

“First things first, why spend the dough? Premium denim can be two or three times as much as a basic, what makes it worth that price?”

Beardo: “It’s an investment, with denim you get exactly what you pair for.The life of the denim for starters is prime example. Premium denims may cost two to three times as much as a basic but they are going to outlive them four to five times longer. You are paying more for the construction of fabric and with companies like Nudie, fair trade organic cottons.

(for more on fair trade organic denim check out Denim Geeks blog http://www.denimgeek.com/archives/175 )

“Lets talk raw denim, we have in store right now raw denim by Nudie and Cult and we are expecting more from Naked and Famous and Crate in the fall.I know this trend is something that has been going on for a few years on the East and West coast and has finally trickled down to the midwest, whats the raw denim story? What makes raw denim “cool” or “desirable”?

Beardo: “Raw or dry denim opposed to washed denim is not rinsed post dying process. Washed denim is impersonating a good broken in pair of jeans. They are sand blasted and rinsed to look worn or stressed, with breaks or “Whiskers” in the upper thigh, “Stacks” on the ankles, and “Honey Combs” behind the knees.

Dry or raw is clean denim in its purest form, a jean that is going to mold to your body and your lifestyle, a jean that truly tells your story. The breaks are natural, the whiskers, stacks, honeycombs, and general wear and tear is you own. With dry denim you wear, and wear, and wear some more. You wash when you’re good and ready(5 or 6 months is recommended for primo fades and distressing). When buying raw I recommend buying them fairly snug, they will loosen where you need them to.They truly form to you.”

Now that we are armed with the Raw Knowledge get out there and use it. Blue Seven is the only place to your’e going to find raw or dry denim this side of Barney’s in Dallas,Tx. Stay tuned for more Need to Know: The Naked Truth About Denim and more style awareness and don’t forget live long and prosper in your premium denim.

“Knitta”  is the group of artists who began the “knit graffiti” or “yarn bombing” movement in Houston, Texas in 2005. Knitta’s wrap or “tag” anything and everything from lampposts to parking meters, telephone poles to signage, trees, statues, cars,bikes, and more with knitted or crocheted material. A “Knitta’s” mission…. to make street art a little more warm and fuzzy.

Knitta grew to eleven members by the end of 2007, but has now dwindled down to one member, Magda Sayeg, who continues to travel and knit graffiti. Internationally, as many as a dozen groups have followed Knitta’s lead. Sayeg has been invited to show her art in Los Angeles, New York, Paris, Sydney, Rome, Milan, Sweden, Mexico City, Prague, London and China.

While other forms of graffiti may be considered expressive, decorative, territorial, socio-political commentary, advertisement, or vandalism, yarn bombing is almost exclusively about reclaiming and personalizing sterile or cold public places.

Need weekend plans? The Ghouls Gone Wild parade is your best bet.

The parade route is a mile long, beginning at NW 11 and Walker and going south to NW 10, east to Broadway and south again to NW 3. Festivities kick off at 7 p.m. with the Halloween parade, and Wayne Coyne of The Flaming Lips and his march of 1,000 skeletons bringing up the rear.

It’s never too early to celebrate Halloween!

Falling Whistles gives a small window into our world’s largest war. Originally just a journal written about boys sent to the frontlines of war armed with only a whistle and sent to the front lines of battle, the sound of their whistles calling together was meant to frighten the enemy away. Failing that, their sole duty was to receive the bullets with their bodies. With falling whistles, their only choice was to feign death, or face it, readers forwarded it with the same kind of urgency in which it was written and demanded to know – what can we do? The Falling Whistles campaign launched with a simple response – make their weapon your voice and be a whistleblower for peace in Congo.

Read the rest of the story HERE.

The world is changed by those who speak up. Whistleblowers. Rarely understood in their time, history looks back and calls them courageous. Around the world, the sound of the whistle means stop. Pay attention. Speak up and say the same. Make their weapon your voice and be a whistleblower for peace.

100 percent of the proceeds go to rehabilitate war-affected children and advocate for their freedom.

The weather is finally changing and with fall brings the need for a toasty beverage to stay cozy.

Whether you’re a coffee lover or an avid tea fan, we’ve got you covered.

Blue 7 stocks accessories to make sure that whatever it is you’re drinking, you’re doing it in style.

Perfect for indulging on your own…or for sharing with a friend.

And if it’s tea you’re looking for, be sure to check out our next door neighbors at t, an urban teahouse.

They stock over 100 different loose leaf teas served at the shop or packed by weight to take home.

The Pantone Fall Fashion 2010 Color Report is out and we here at Blue 7 love it. Mindful of consumer need for practicality, plus their desire for newness, designers offer many options for women to extend and embellish their wardrobes this fall,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Building on the color palette from spring, this season’s offerings include innovative takes on fundamental basics.” View the whole report for yourself right here!